- What personal information do we collect?
- How do we use your personal information?
- How do we share your personal information?
- What rights do you have?
- How do we store your personal information?
- How do we transfer your personal information?
Sunderland Greyhounds is a part of ARC. Sunderland Greyhounds and ARC are controllers of your personal information in relation to this Website.
1. What personal information do we collect?
We use different methods to collect personal information from and about you including:
- Communications via our Website: You may provide personal information to us when you register for certain services, access various content or features, or if you directly contact us via the Website. This includes, for example via enquiry forms, ‘contact us’ pages, brochure download forms, online registration forms and e-newsletter sign up forms. You may also provide personal information to us if you enter into competitions via the Website. The types of information we may collect from you includes personal details (including your name, date of birth and gender), contact information (including email address, postal address, and telephone numbers).
- Communications via our SMS Service Provider: You may provide personal information to us when you send a text message to us whilst attending an event at Sunderland Greyhounds.
- Your interactions with us at Sunderland Greyhounds: For example, you may give us your permission to take a photograph of you and to take your name, for use on social media or on screen at the Stadium on the day of an event. We will also process the personal information of any vendors or third parties providing commercial services at Sunderland Greyhounds, for example, providers of concession stands, food and drink outlets, or bookmakers.
- Goods or Service you request: Where you request goods or service from us, for example purchasing tickets to attend Sunderland Greyhounds, we will collect your personal information in order to process your request and otherwise contact you following a purchase. The types of information we may collect from you includes personal details (including name, date of birth and gender), contact information (including email address, postal address, and telephone numbers).
- Automated technologies or interactions: When you use our Website, we will automatically collect technical information about your equipment, browsing actions and patterns, including information collected through cookies, web beacons and other, similar technologies. Please see our Cookies page for more details.
2. How do we use your personal information?
2.1 For operational purposes and to provide services:
- Dealing with your enquiries and requests and carrying out our obligations that arise from any contract we may enter into with you, such as processing and fulfilling an order or request and providing reservation and booking services.
- Information you enter into our booking forms may be collected and stored briefly by us so that we may contact you in relation to the nature of your enquiry/attempted transaction, even if you do not confirm the transaction. This information may be used to send operational emails to enquire as to why the transaction was not completed, these are services emails that will enquire whether there was an operational or technical problem with the checkout.
- If you submit your views to us electronically or otherwise we may circulate them internally for training and management purposes.
- To administer our records internally.
2.2 To keep you informed:
- To provide you with marketing information about other services or products we offer that are similar to those that you have already purchased. This will be in accordance with the marketing preferences that you indicated when you completed any of our online forms.
- Where you have given us your consent, to deliver effective and personalised marketing material and content from Sunderland Greyhounds and only where you have consented, other companies within our Group and to assist us in the improvement and optimisation of advertising, marketing material and content, our services and websites we operate.
- We may use information that we hold about you to show you relevant advertising on third party websites, such as Facebook, Instagram and Twitter. This could involve showing you an advertising message where we know that you have purchased from us in the past or have opted in to receive marketing communications from us.
2.3 To improve our services and products:
- To conduct data analysis and insight to better understand the services and products our customers want from us. This data is used to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. Your data is anonymised for this purpose and cannot be used to identify you as an individual.
- To measure, understand or monitor the effectiveness of advertising, promotions, marketing material and content and any joint initiatives with our affiliates, suppliers, partners, subcontractors and other selected third parties.
- To facilitate email retargeting. This means that we may send you an email where you have not followed through with an online purchase. This will happen in one of two ways:
- If you are an existing customer of ours (with an email address and have logged into your account) and you abandon a transaction you will receive an re-targeting email from us, sent with the intent of re-capturing the sale.
- If you opt to leave your contact details and request to be contacted after abandoning a transaction you will receive a re-targeting email from us, sent with the intent of re-capturing the sale.
2.4 Legal basis for processing:
Data protection laws require us to process your personal information on a legal basis. We process your personal information on the following legal bases:
- Consent: We will send you marketing messages through various channels (such as email, SMS message or direct mail) about us and our events and fixtures. We will only do this when you have provided us with your consent to do so. More information on marketing communications is set out at section 2.2 above. We will only take your photo and use it for marketing or social media purposes with your explicit consent.
- Legitimate interests: We use your personal information to effectively manage our business and improve our services. We will only rely on this basis where our legitimate interests do not outweigh your privacy and data protection rights.
- Performance of a contract: When you make a transaction with us, this forms a contract between you and us. In order for us to fulfil our obligations under this contract we will need to collect and process your personal information. Failure to provide us with accurate personal or financial data or objecting to this type of processing may result in us being unable to provide goods and/or services to you.
3. How do we share your personal information?
We may disclose your personal information to the following categories of recipients:
- Any member of our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (our "Group"). Our Group consists of; Bath Racecourse, Brighton Racecourse, Chepstow Racecourse, Doncaster Racecourse, Ffos Las Racecourse, Fontwell Park Racecourse, Great Yarmouth Racecourse, Hereford Racecourse, Lingfield Park Racecourse, Newcastle Racecourse, Sedgefield Racecourse, Southwell Racecourse, Royal Windsor Racecourse, Uttoxeter Racecourse, Wolverhampton Racecourse, Worcester racecourse; Newcastle, Sunderland, Belle Vue and Perry Bar Greyhound Stadia, Parklands Golf Course, a hotel at Wolverhampton Racecourse, a 4* Marriott Hotel and Country Club, spa resort and golf course at Lingfield Park, a Hilton Hotel at Doncaster, The Border Minstrel public house at Newcastle Racecourse in the grounds of Gosforth Park, The Thames Riviera Hotel and The Olde Bell Hotel.
- Our service providers that we engage to provide services for us. Where we provide your personal information to third party services providers, they are required to keep your personal information confidential and secure, and must only use your personal information as instructed by us. Your information is shared with the following categories of service provider to enable us to run our business:
- Email providers (USA & UK)
- Email re-targeting provider (UK)
- SMS service provider (UK)
- Mailing houses (UK)
- IT service providers (UK)
- CRM service providers (UK)
- Business intelligence data insight provider (UK)
- Booking and reservation partners (UK)
- Marketing data quality service provider (UK)
- Wifi service provider (UK)
- Market research service provider (UK)
- Our selected commercial partners and sponsors where you have chosen to participate in surveys, competitions or other marketing-related initiatives relating to your use of our goods and services.
- A prospective seller or buyer in the event of a sale or purchase of any Group company or asset so that the buyer can continue to provide you with information and services.
We may also disclose your personal information when obliged to do so by law, or the disclosure is necessary under applicable law.
4. What rights do you have?
Under data protection laws, you may have the following rights:
- The right to access personal information that we hold about you.
- The right to require us to update our records to ensure the data we hold is accurate.
- The right to require us to delete your personal information. There will be instances where this right is restricted (see section 2.4: legitimate interests).
- The right to restrict how we process your data (for example, if you dispute its accuracy, we may restrict its processing until your complaint is resolved).
- The right to require us to transfer your data to another organisation (only where we process your personal information under sections 2.4: consent or legitimate interests).
- The right to object to data processing. There will be instances where this right is restricted (see section 2.4: legitimate interests).
- The right not to be subject to the decision of an automated process, such as profiling, when this would produce a legal effect on you.
- The right to withdraw your consent (only in respect of personal information processed under section 2.4: consent). We will make this a simple and easy process for you through ‘unsubscribe’ links in all of our marketing communications.
To request a copy the personal information we hold about you, please email ARC Data Team. We will provide you with a copy of the data we hold on you within 28 days of receiving your request. When you submit a request, we will ask you for additional information to confirm your identity and entitlement to submit such a request. If we consider that your request is manifestly unfounded, excessive or repetitive, we reserve the right to charge you an administrative fee.
To exercise any of your rights in connection with your personal information, please email ARC Data Team. We will process any request in line with any local laws and our policies and procedures. You also have the right to lodge a complaint about how we process your personal information with the supervisory authority in your country. We aim to respond to enquiries within 3 working days.
5. How do we store your personal information?
We will only store your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
We would like to make you aware that we regularly promote our content over social media (Facebook, Twitter, Instagram). These websites have their own privacy policies and terms and conditions, which are separate from our own and your exposure to marketing will be contingent on the preferences you have registered with these websites.
7. How do we transfer your personal information?
Given that the internet is a global environment, using it to collect and process personal information necessarily involves the transmission of data on an international basis. This means for instance that it may be necessary to transfer your personal information outside the European Economic Area (“EEA”). Whenever we transfer your personal information to a country outside the EEA:
- We will transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information by the European Commission. For further details, see European Commission: Adequacy of the protection of personal information in non-EU countries.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal information the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal information to third countries.
- Where we use providers based in the US, we may transfer personal information to them if they are part of the Privacy Shield which requires them to provide similar protection to personal information shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
Yes. You can view our Cookies Policy at any time using the following link: Cookies Policy.